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Art direction2025

Halcyon, Blue Hour

Album artwork and a music video for an indie pop band's second record, all made from a single shoot day under a cloudless sky.

Client
Halcyon
Role
Album art & music video edit
Year
2025
A vintage turntable spinning a vinyl record against a peach background
The vinyl release

Halcyon wanted their second album to feel like the last warm evening of summer. The budget covered one shoot day, so the artwork and the video had to come from the same place.

One shoot, two outcomes

I art directed a single rooftop shoot with a deliberately simple palette: sky blue, peach and one loud pink guitar. The stills became the sleeve and singles artwork, and the footage became the video for the lead single, cut on the beat and graded warm.

  1. 01

    Album and singles artwork

    A sleeve, three singles covers and a set of animated covers for streaming.

  2. 02

    Music video

    A four minute edit built around one continuous rooftop performance.

  3. 03

    Social cutdowns

    Twelve vertical clips for the release campaign.

Blue Hour became the band's most streamed track, and the vinyl pressing sold out before the release date.

A guitarist with orange hair playing a pink guitar against a blue sky
Still from the Blue Hour music video

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